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Join the Revolution

For decades we have seen poor apparel options for the Western Michigan community.  Too often we witness sought after gear worn on the sidelines with no ability to buy it for ourselves.  

We originally started this movement with the intention of promoting and expanding the use of the best logo WMU has ever had.  With the recent news of the embarrassing, poorly rolled out rebranding, we plan on taking this to the next level.

Please join us in the fight to correctly modernize the WMU brand so that Students, Faculty, Staff and Alumni are proud to say they are Broncos.  All while generating excitement for prospective students in an effort to boost enrollment. Visit our store at

Make your voices heard so we can invoke change!


Motivate the University to follow their stated brand mission to grow awareness and affinity for Bronco Athletics by staying modern, consistent, and by appealing to the next generation of Broncos. 


Sign the petition below to support reversing the new branding.  Share your feedback on how best to move forward and restore University strength. We will share the petition with University Leadership to push for change.

Follow us on Twitter and Instagram. Sign up for our store newsletter at


Please visit our store at to get the gear you've only seen on the sidelines but could never buy.  Proceeds from sales will go towards scholarships for WMU students.  

To learn more about the scholarships please visit our page here.

We want to hear from YOU!
How are you affiliated with WMU?

Thanks for submitting! Go Broncos!

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